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Standing out – How to bring your hospitality business online

December, 2018

How take your hospitality business online

For most businesses, their ability to maintain a strong online presence is part and parcel with their success. This is especially true for hospitality businesses. Being found on google can signal to consumers that you actually exist and are open for business! This blog post offers a few tips for helping you to stand out in the quasi-digital world.

Tip 1: Create a Google Business profile

We are all consumers and as a result the odds would say that at some time in your life you will have been to a restaurant, café or bar . In many cases when it’s time to decide where and what to eat… it’s the ‘local’ or time to consult google.

According to a 2013 study by Statista the top 5 factors influencing the US consumer choice of which specific restaurant to eat at where:

  1. Price (Affordability)
  2. Mood (Cravings)
  3. Specific Menu Item I like (Tastes)
  4. Location (Locality)
  5. Variety of Menu Options I like (Selection)

All of these factors require some knowledge of the venues nearby, what they sell, and how much their menu items cost. So, before Google the decision would be fairly limited to what you could uncover from a wander through town, an ad you saw on TV or the suggestion of a friend or family member.

Today is different and as a modern consumer we have access to instant information on almost every topic imaginable – food and beverage included.  A quick search in Google for a venue or restaurant food item will produce a concise list of places that ‘most of the time’ match what you were looking for. Furthermore, each of these results includes with it the basic business details and associated Google maps directions – these results are called Google Business Profiles.

There are several benefits to owning a ‘Google Business’ Profile.  Firstly, it will display your venue to customers when they are local helping to incentivise them to visit. It also includes other useful information such as ratings, reviews and images. Most importantly, your business becomes an official location on Google Maps allowing people to quickly navigate to you using GPS.

Cost: FREE

Check out: https://www.google.com/business/

Tip 2: Create a Landing Page

A landing page is a place that prospective customers can ‘land’ on when they are searching the web. Landing pages are simple and consist of one or just a few pages. They cover all of the basics: what you offer, the menu, your address and how to contact you. A landing page is relatively straight forward to create and in most cases you don’t need a web developer.

There are a large number of services available that make the creation of a landing page ‘this’ easy. A service like Squarespace or WIX has templates that allow you to get started (even without design skills). You could even get a customized landing page built for you using a job posting site like Fiverr.

Cost: Varies

https://www.squarespace.com/

https://www.wix.com/

https://www.fiverr.com/

Tip 3 – Ensure you are SEO optimized

SEO (Search Engine Optimization) is a method used to increase your chances of being found on the internet.  Google has a unique algorithm that ranks any website according to a variety of factors. SEO is about using a basic understanding of these factors to help you rank higher. Services like Wix and Squarespace have free apps that can provide basic advice otherwise seek out an expert.

Cost: Varies

Tip 4 – Invest in your content

You wouldn’t like your venue to appear bland or uninteresting; so, don’t let your online presence be the exception. Hence, it is important to invest in video and imagery that is going to “sell” your venue to consumers.

If you don’t have access to a camera, most newer smartphones can take ‘professional’ quality HD photo and video. Your most popular dish, bar, grill or the interior are aspects of your business that consumers want to see. If you can afford them, it’s best to choose authentic and original photos. However, if you are on a tight budget some stock images can often fill the gap in the meantime.

Cost: Varies

www.unsplash.com

Tip 5: Don’t be afraid to show off your product

Acai Bowl - Using instagram for business

Instagram is a fantastic tool that every hospitality business should be using to showcase their food and drink. The commonly quoted phrase ‘you eat with your eyes’ could not be truer. Millennials have become adept at framing, filtering and tagging their food items to share with friends and networks.

Consequently, there has been a boom in popularity for photogenic food items. Foods such as acai bowls, turmeric lattes and blue spirulina smoothies seem to be almost ‘designed’ for image sharing.

Encouraging employees to take photos for you and post them to the business Instagram account is a great starting point.  Why not create an environment that helps your customers take great photos and let them sell your product for you? Here are some examples of businesses doing just that? (Check out this article)

Cost: FREE

Conclusion

With a small investment of time and money your business can create a landing page to take your business online. Existing services and tools can then be used to optimize this landing page,  create colourful content and stay visible. Doing so will improve your chances of capturing those hungry prospective customers who consult google for advice.

Sources:

https://www.statista.com/statistics/226099/us-consumers-choice-in-restaurant/

https://en.wikipedia.org/wiki/Search_engine_optimization

https://www.foodandwine.com/news/london-restaurant-giving-out-free-photography-kits-so-its-customers-can-get-perfect-gram).

 


 

goRoster – save time and get control of your wage costs

Start a Free Trial with goRoster today!

It’s time for your hospitality business to start making the most out of the holiday season!

November, 2015

Facebook Post (9)Work Faster. 

Work Smarter.

This holiday season.

goRoster offers a series of advanced rostering features designed to help you get through the the busy holiday season.

In our previous discussion we mentioned three main areas to focus on when creating rosters:

  1. Remove uncertainty in turnover
  2. HR and payroll responsibilities
  3. Planning ahead

Now let’s explore how goRoster helps to address these issues:.

The Ultimate Shift NotificationIt's time for your hospitality business to start making the most out of the holiday season!

It never fails to surprise , the number of people we see who simply put up with inefficient ways of doing things!

Let’s say you manage the local pub, and you need to tell one of your employees, Luke, that he’s looking after the corporate function on Wednesday evening.

Here’s where the ultimate shift notification comes in handy. Using goRoster, you are able to not only send employees their rosters – but you can send them  individualised messages attached to any specific rostered shift! Now you’re equipped to communicate important information that, in the past,  could only be delivered face to face or over the phone!

The result? Straightforward and efficient delivery of important information – every time.

Your Detailed Financials

Being able to easily avoid and identify budget blowouts is vital to make sure  you’re on the right track. goRoster’s detailed financials section helps hospitality owners and managers to take back full control of their financials.

We arm you with the tools to boost business efficiency using accurate and effective reporting and forecasting. goRoster enables you to drill down to the more finer details of your business to enable better decision making.

Here’s a snapshot of the finer aspects of our detailed financials section. These will really help you to boost your turnover potential this holiday season.

  • Live costing as you build your rosters
  • Record estimates against your actual turnover and see exactly where your discrepancies are!
  • Set up business units to get right down to the nuts and bolts of where you’re cash flow is coming from, and where it’s going out.
  • Implement warnings for when wage cost thresholds are exceeded

The Leave Wizard

CaptureHolidays are such a busy time and hospitality owners often find themselves inundated with leave request forms. Trying to allocate and grant leave to all those employees whilst maintaining  the correct amount of cover, is like trying to complete the world’s hardest jigsaw puzzle.

The leave wizard ensures that planned time off is clearly shown and prevents rostering employees when they are actually on leave. The easy-to -use leave wizard allows you to upload bulk leave dates for an individual employees and also specify what type of leave they are taking (sick, annual, bereavement leave etc ).

 

When it comes to building  a roster, goRoster alerts you that your employee will be on leave – Check it out below.

It's time for your hospitality business to start making the most out of the holiday season!

And More…

goRoster is available to use on your iPad and tablet – Now you have all the benefits of getting those rosters done while out completing those last minute Christmas errands!

So there you have it. Don’t leave yourself unprepared this Holiday Season. And never compromise potential for greater revenue and profit. Reap those rewards. And remember…

Work Faster. 

Work Smarter.

This holiday season.

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