It’s not uncommon to want to be everything to everyone. It’s also not uncommon to feel the pressure to perform when you’re surrounded by successful people. The difference however is that successful people follow the right recipe.
Being great isn’t good enough anymore. You have to be outstanding if you want to be heard amongst the noise. We live in a world where society increasingly feels the pressure of information overload.
The quote “jack of all trades, but a master of none” resonates incredibly well with this idea. The more you try to do, the less efficient you become. You need to do one thing really, really well.
Find the areas where your ability and skill intertwine with your passion – it is here where you then become uniquely qualified to help people in that area.
The key to this?
We all know how important it is to set goals. But, let’s take this a little further. Start by pulling apart your goals into smaller areas and jot down the different ways that are going to help you reach these goals. I guarantee that if you forget about the end goal and focus solely on the different ways and mechanisms that aid you in getting there – you’ll be experiencing success faster than you ever knew possible.
Forget the goals, and focus on the systems that get you there. By doing this you not only create for yourself the ability to be heard above the noise, but you’re now also able to reach your goals in a way that generates a much greater impact on your customers.
Try and be everything to everyone, and you will not be trusted in the eyes of your customers. Be the best at one thing – and become one of the most trusted and successful players within your market.
Moral of the story? Make it simple.